The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Mar 07, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Alex, analyst turned creative marketing writer

First a news and content writer on Brafton’s editorial floor, and later a Quality Standards analyst, Alex is known for delivering clean and humorous copy, as well as his keen eye for copy errors. During his time as

Mar 07, 2014 News Alex Butzbach

Be flexible, because marketing channels grow up quickly

Marketers’ best-laid plans can go wrong, which is why flexibility is necessary for every content distribution channel to succeed.

Brafton's Social March Madness Tournament puts top networks to the test.

Mar 06, 2014 Legacy Editorial

Social Media Madness: Which network is the best for marketing?

In our version of March Madness, readers voted for the social network that’s best for marketing goals.

The social media winner is Esurance, combining the powers of social and video marketing.

Mar 06, 2014 News Lauren Kaye

Esurance takes social marketing cake, even without its pseudo-Super Bowl ad

There is no magic formula that drives consumer engagement, but strategic brands are hedging their bets with cross-channel web marketing campaigns.

Mar 06, 2014 Legacy Lauren Kaye

Yahoo says: We don’t take FB or Google logins anymore

Yahoo recently announced it will no longer allow visitors to log into sites and apps with their accounts from Google or Facebook.

Mar 06, 2014 News Alex Butzbach

Forget Tweets: Create social content that gets impressions

Social media posting doesn’t just expand content’s reach on one platform – it starts a conversation that leads to cross-channel sharing.

Mar 05, 2014 News Alex Butzbach

Mobile trends in ecommerce offer a glimpse of things to come [data]

Some businesses fear mobile searches and smartphone shoppers, but their habits provide a view of content marketing’s future.

Brands are seeing measurable success through their social media marketing.

Mar 05, 2014 Legacy Lauren Kaye

LinkedIn conversations drive referral traffic & social conversions

Social ROI is a mystery for most marketers, but one Brafton client demonstrates how LinkedIn can fuel measurable results.

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