The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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12 Days of Content: Video product demos (video)
On the 8th day of content, web marketing gave to me: 8 video product demos.
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The editorial legacy of Brafton’s Boston headquarters
Long before Brafton made Winthrop Square the home of its Boston headquarters, previous tenants were setting a high standard for editorial excellence. The building originally launched as the New England Press Buildin
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Cutts says duplicate content happens… It just won’t rank
In a surprising update, Matt Cutts reported duplicate content is not always penalized, but it’s not SEO fuel, which makes it harder to rank.
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12 Days of content: Infographics (video)
On the seventh day of content, web marketing gave to me: Seven infographics
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42% of tech buyers purchase after watching video content
B2B audiences watch brand videos and then convert, giving brands all the motivation they need to develop savvy strategies.
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Will Facebook changes help or hurt social media marketing efforts?
Facebook’s updated Like buttons and News Feed algorithm could be a rose and thorn for marketers, depending on their social approaches.
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12 Days of content: Video blogs (video)
On the sixth day of content, marketing gave to me: Six video blogs
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Misplaced CTAs are costing you conversions [data]
One of marketers’ primary goals is to continuously drive ROI, but they may miss conversion opportunities if their CTA placement is poor.
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