Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Dec 27, 2013 Legacy Molly Buccini

Creative collaboration: Welcome to content marketing in 2014

As the content marketing industry welcomes the beginning of 2014, the message for the approaching year seems to be simple: Content marketing is most successful when fueled by a collaborative approach. There must be

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Social media success will increasingly demand marketers to evaluate audience expectations and find ways to deliver on those standards.

Dec 26, 2013 News Lauren Kaye

Audience targeting even more important for 2014 social marketing

Social media marketing isn’t one-size-fits-all and marketers have more information at their fingertips to build smarter strategies.

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New content analytics grouping feature helps brands take better insights from their content.

Dec 26, 2013 News Lauren Kaye

Google Analytics introduces content grouping for more meaningful analysis

Google recently announced Content Grouping, a feature that will help marketers analyze their metrics is a simpler, but more meaningful way.

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A Linkedin study reveals marketers are overusing buzzwords and it might be hurting their efforts to build awareness.

Dec 24, 2013 News Lauren Kaye

LinkedIn says buzzwords are killing your personal brand

The easiest way to say something is not always the best way to create a unique brand identity, and many marketers are making this mistake.

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Dec 24, 2013 Legacy Molly Buccini

Braftonians compete for the ugliest holiday sweater (photos)

While Braftonians prepare for the holidays and the end of 2013, team members from Boston and Chicago participated in friendly face-offs to see who could find the ugliest holiday sweater to work. Take a look through

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