The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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SEO alert: Penguin 2.1 live
Google announced Penguin 2.1, an update that is expected to significantly impact less than 1 percent of all searches.
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When NOT to use Authorship
Authorship could be the next big thing, but recent conversations from #SMX East suggest there are times when author markup is not optimal.
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Could Editorialized Tweets wrangle the social media landscape?
The social media landscape has always been an untamed frontier, but new tools are emerging that could potentially add more structure for marketing campaigns.
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Does Authorship help rankings? Insights from an #SMX debate
Authorship might be the “shiny, new thing” in SEO, but SMX experts (and Brafton’s strategists) agree it’s more than a flash in the pan. Theories of AuthorRank aside (and Google’s Webmaster Trends Analyst and SMX spe
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8 Steps to make social work for search marketing from #SMX
Marketers look for ways to make their search and social drive stronger ROI, but it may be as simple as putting campaigns under one roof.
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Twitter marketing for the whole customer journey – Tips from #SMX East
At SMX East 2013’s Day 2 keynote speech, Twitter’s Richard Alfonsi explained how Twitter is developing products that go deeper than top-of-funnel goals.
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Tips to diversify digital marketing from #SMX
At #SMX East 2013, Brafton caught up with some search marketers who find more people are diversifying to play it safe in a world where Google’s unpredictable.
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The key to Penguin-proof links? #SMX speakers say: Create communities
To avoid Penguin penalties, SMX East 2013 experts say stop thinking about link building and start thinking about how to build readerships.
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