The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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For best PageRank results: Create link bait
Google usually preaches the benefits of quality content for search success, but Matt Cutts says links are the way to improve PageRank.
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Don’t write lousy headlines: Tips from a content marketing master
Online content is only as good as its title, and writers must sometimes break the rules (or play by them zealously) to catch eyes and clicks.
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Is Google losing its hold on search preference?
In an attempt to disprove the “Bing- it-on” challenge, a study finds Google still leads, but by a margin slimmer than expected.
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#SMX Google Glass wearers say device IS search game changer
Google Glass is an innovative device that appeals to a limited audience, but SMX speakers think it will impact search strategies eventually.
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Content marketing recap: September 2013 (Video)
From keyword (not provided) to Hummingbird to Authorship adoption, insights on Sept’s content marketing trends help you stay ahead.
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38% Report recovery from softer Panda algorithm
A poll shows that fewer sites than expected saw their pages recover with the softer Panda algorithm, and their web content might be to blame.
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SEO value of structured data & a Google smackdown from #SMX East
Last week, SMX East experts shared structured data tips, but one panelist got an earful from Google over potentially bad semantic markup advice.
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Technical troubleshooting Authorship setup: #SMX East Recap
Last week’s SMX experts offered Authorship implementation troubleshooting insights. Bylines can be tricky – but beneficial for SEO.
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