The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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More is less for Twitter marketing [data]
Tweeting more often might actually hurt your social media marketing campaign success, according to new data.
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Let the brands with the best UX win – The key to holiday conversions
Brands need to offer customers optimal on-site and in-store experiences to win conversions this holiday shopping season.
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Brafton attends SES San Francisco 2013 #SESSF
Brafton will be at this week’s SES San Francisco conference to discuss developments in content marketing.
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Google update: Authorship is one click away
Google Plus recently announced two new features that point to the importance of Authorship and sharing web content on the social network.
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Navigating the new Gmail inbox: High-quality content reigns
The secret to keeping open rates high following the introduction of Gmail’s inbox tabs? Great email content.
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SEO or PPC? Survey says organic
A survey finds organic search engine visits drive more traffic to ecommerce retailers’ websites and fuel conversions that generate revenue.
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Do hashtags actually limit engagement & reach?
A new study shows social media content does not always reach more people when hashtags are included.
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40% of Gen Y watches streaming video content daily
With online video consumption at an all-time high, marketers need strategies to get their brand clips in front of ready Gen Y viewers.
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