The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content Marketing Recap: August 2013 (Video)
August delivered insights on Authorship, SEO ranking signals and the value of video, and Brafton’s tips help you boost your content strategy.
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Online video content:The biggest thing since cable [study]
Video marketing is taking over traditional television ads and brands risk falling off the radar if they don’t embrace it.
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UX: The new X-factor in search
User experience is becoming a central theme of search engine marketing discussions and for good reason – Google says it’s essential for better web rankings.
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Will Facebook Data Use Policy backlash be the end of ads? Organic social FTW
Facebook’s recent data policy update – and consumers’ negative responses – reminds marketers why organic, custom content is best.
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Your reconsideration request is a drop in the online ocean
Matt Cutts reminds marketers that its hands are tied with millions of websites and cannot give all web content the attention it needs.
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B2C brands see stronger conversions in 2013
B2C brands are seeing success from their web marketing efforts through higher site traffic and stronger conversion rates.
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A warning to U.S. marketers – UK consumers turn to social for search
Consumers are bridging the gap between search and social,adding pressure for marketers to create seamless cross-channel strategies.
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70% view your site with high-speed connections – Are you fast enough?
As much as 70 percent of marketers’ audiences use high-speed internet to discover custom content, and slow sites will lose visitors.
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