Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

This week, Brafton talks about when to personalize content marketing and when to produce completely organic collateral.

Aug 12, 2013 News Lauren Kaye

More organic search, please

Consumers don’t always want personalized results online. Custom content is embraced on some channels, while organic is preferred in search.

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Twitter marketing is an effective way for brands to reach wide user demographics.

Aug 11, 2013 News Lauren Kaye

Is there anyone brands can’t reach with Twitter marketing?

Twitter’s user base is increasingly diversified, making the social network an ideal fit for marketers targeting wide audience demographics.

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Marketers say social media is the most effective outlet for their branded content.

Aug 10, 2013 News Lauren Kaye

Marketers say social media drives content marketing success

Brands recognize content marketing is key for web success and find it’s effective for driving leads from social networks to company websites.

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Brafton's upcoming hashtag of the week is #RealROI.

Aug 09, 2013 News Lauren Kaye

#Video4thewin submissions and & next hashtag of the week #RealROI

Brafton is introducing the next Hashtag of the Week, #RealROI, and featuring the top responses from last week’s campaign, #video4thewin.

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Google introduces Manual Webspam Actions to increase transparency around punished content.

Aug 09, 2013 News Lauren Kaye

Google takes the guesswork out of manual webspam actions

Marketers will no longer be in the dark about manual webspam actions Google takes against their pages. The search engine recently announced a new feature for Webmaster Tools that details when the webspam team has ma

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To make video marketing effective, brands must share their content.

Aug 08, 2013 News Lauren Kaye

Study: Video strategies sans social marketing lose engagement

Social and video marketing are better together than apart. Combined, these internet marketing practices fuel engagement and brand awareness, a study finds.

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