The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Survey says: Videos viewed as most-effective content format
Marketers are capturing the potential of video content and realizing it has a powerful impact on their bottom lines.
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82% to produce more content in 2013 – why white papers get the axe?
Content marketing is becoming a staple for companies, but some brands are foregoing white papers for formats easier to digest.
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73% of Gen X consumers read news on mobile devices
Young consumers are not the only people reading news content on smartphones. Brands must get mobile to reach audiences across demographics.
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Video content & Pins age slower than Facebook posts [data]
New data analysis shows that visual web content often has a longer shelf life than Facebook updates.
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Don’t count on links in embedded code for SEO credit
In the latest Webmaster Help Channel video, Matt Cutts tells marketers it’s unwise to use embedded code to generate backlinks.
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Display fraud makes search marketing less trustworthy
New initiatives aim to bring credibility back to search marketing, as ads cost more but produce little to no views.
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Study finds being well-‘liked’ pays in social marketing
A new study reveals that social content receives additional positive votes when conversations are started by one positive response.
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Marketers say new SERPs don’t change local SEO [study]
In 2013, local search ranking signals are not so different from those that influenced PageRank last year, a Moz survey finds.
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