The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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3 common traits of the average Twitter user in America
A new study from 360i shows how Americans use Twitter compared to their U.K. counterparts.
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Consumers not consuming video content in the same old way
There’s no denying that video marketing’s growth, and brands must consider consumers’ habits when creating effective advertising strategies.
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Quality content is first step toward user engagement
Content Marketing must close the knowledge gap between the brand and its customers. Learning to tell a story through content is key.
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Marketers to create native ads for increased engagement, traffic
Marketers are experimenting and embracing native advertising. Most gauge success by engagement metrics.
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Digital tools are not the death of writing [study]
Despite traditionalists’ fears, digital tools don’t always compromise editorial standards or engagement when creating content for SEO.
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Analytics: Do you use it or not?
Brands produce higher quality marketing collateral when they leverage the power of content analytics. Data often helps marketers tell their stories smarter.
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Bing makes play for search share with expanded autocomplete
Marketers must pay close attention to Bing in the coming months because the second-leading search engine introduced a new autocomplete feature similar to Google’s Knowledge Graph.
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Are PPC campaigns at risk as Yahoo experiments with color?
Marketers should consider investing in content strategies at the expense of PPC campaigns to avoid issues with sponsorship transparency.
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