The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook leads in social shares, but is it best for all brands?
Marketers must consider which social channels are the best avenues for sharing web content.
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Hashtag of the Week: #SEObrags – Tell us about your SEO wins
Brafton’s Hashtag of the Week is #SEObrags. Use the hashtag and @mention @Brafton to brag to us about your SEO strategy.
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New Facebook feature supports smarter social care
Facebook page administrators can now use visual content to further engage customers looking for social care resolve.
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42% of web users don’t notice retargeted web content
Brands should focus on producing educational content for organic search, and minimize efforts on retargeting because it may not work.
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Brands can become moms’ one-stop-shop if they build trust
There’s a lot at stake if brands establish themselves as a mothers’ helper through web content – this demographic drives online conversions.
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What you think you know matters most for conversions
A study suggests that consumers’ purchasing decisions are influenced by how much they think they know, not what they actually do.
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40% of consumers admit social sway impacts purchases
Social media marketing is proving to generate leads and conversions for participating brands.
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Google confirms softened Panda algo released
Marketers might see their domains rise in SERPs because softened Panda algorithm is rolling out, Google reports.
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