The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Americans migrate to alternative search engines in spite of PRISM
Internet users upset about PRISM have started to use smaller search engines that promise privacy and serve high-quality online content.
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Tweets inspire real-time content
Real-time Twitter marketing can create opportunities to engage like-minded peers and amplify core branded values to wider audiences.
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Will brands lose clicks at hands of new Google Image Search arrows?
Some search analysts noted Google now includes navigation arrows in image searches, which might cause brands to lose clickthroughs.
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eBooks: Where to Start and How to Finish
Brands can create ebooks to educate and inform prospects, pushing them toward conversion.
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Facebook not supporting brands’ sponsored search results now
Facebook is putting its sponsored ads on pause as part of its larger efforts to streamline social media marketing options.
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Bing introduces marketer-friendly content analytics for ads
Bing announced the Change History Graph is coming to paid ad campaigns to give marketers data that fuels internet marketing strategies.
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Automakers invest in content to build relationships with wary Millennials
Automakers in the United States have invested in long-term content marketing strategies to fuel results and increase brand awareness.
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B2B audiences search for branded content before they buy
Marketers must generate custom content for their B2B audiences, which rely on the web to inform business decisions.
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