The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook rolling out hashtags for social content, #whatnext?
Marketers may need to bring Twitter strategies to their Facebook marketing because the social network giant is introducing hashtags.
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Contests or content for converting site visitors and social followers?
Online contests drive website conversions by building hype, but companies shouldn’t overlook old-fashioned content marketing for ROI.
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Marketers take on new SEO frontiers as desktop ad spending peaks [data]
Content marketing strategies must be agile to keep up with search marketing landscape changes, including the peak of desktop ad spending.
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Unleashing video content virality – a new science for marketers
Marketers that want to create video content with viral potential must take a scientific approach to creation and curation.
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Google releases new algorithm to identify & punish spammy content
Google’s Matt Cutts tweeted that the search engine recently unveiled a new algorithm that targets spammy content overlooked by Penguin.
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B2Bs must mix it up
B2B marketers who want to develop marketing strategies that will have an impact must create a wide array of content for every stage of the sales funnel
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Cutts lists five mistakes marketers make with disavow tool
Marketers using the disavow tool must avoid these five mistakes when asking Google to reconsider their web content.
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Businesses miss SEO opportunities if they neglect landing pages
Businesses that want to continuously drive new and returning traffic from search to their websites must allocate time for regular landing page maintenance.
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