The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook Exchange news feed campaigns as powerful as AdWords [data]
Two case studies suggest that FBX news feed campaigns sometimes outperform name brands’ AdWords programs.
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Social content wins customer loyalty without crossing the creepy line
Brands need customer loyalty to compete, but they should be careful with their use of social media content to avoid ‘creepy’ practices.
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Brands’ Google-centric SEO strategies are safe, Facebook on the fence?
A recent poll shows that Google is Americans’ favorite tech company, but Facebook isn’t as universally revered as marketers might think.
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Develop mobile content to keep tablet owners close at hand
More than a third of U.S. adults own tablet computers, and marketers must discover how optimize their content for smaller screens.
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Why news content clicks, shares may not mean engagement, conversions
Brands may not be seeing optimal ROI from their news content because readers aren’t actually reading online content past the fold, or at all.
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Social media marketing coaxes customers to innovate for brands
With new channels like social media, companies have discovered they can solicit ideas from customers to inspire foolproof product launches.
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Google’s advising food choices – Are purchasing decisions next?
Marketers must pay attention to Google’s Knowledge Graph, which now informs consumers’ food choices, but could eventually influence search.
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Mobile content: The inspirational force behind online & offline sales
A new study shows that affluent Americans rely on their mobile devices to educate their purchasing decisions.
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