The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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You’ve entered the age of video content: Is your marketing campaign up to date?
Transitioning ad spend online? Make sure video marketing is among your top priorities.
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Facebook’s ad suite acquisition: Better social media content delivery?
The social media giant recently purchased Atlas Advertiser Suite from Microsoft for an undisclosed amount.
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What your content marketing campaign should learn from The Economist
Economist.com uses reader data and vertical slices to promote relevant custom content to their customers.
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Content marketing recap: February 2013 (Video)
February marked the two-year anniversary of Panda, and Brafton reviews the month’s top content marketing news to give you insights on improving your strategies.
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Target social content smarter: Facebook enhances ‘Custom Audiences’
Facebook marketing looks even more attractive with third-party data.
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Market to individuals, not masses
Social media analytics provides marketers opportunities to treat customers like individuals again, something lost in the recent new media shuffle.
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How ‘social influencers’ can become your content marketing asset
A new study suggests that brands should reach out to influential bloggers for help promoting products and services via custom content.
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Why Pinterest marketing makes sense for the average business owner
Pinterest just secured another round of investment capital, and it will continue to evolve to serve its active members.
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