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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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A client sees a huge spike in social referral traffic after the Facebook Newsfeed Algorithm went into effect.

Mar 02, 2013 News Ted Karczewski

The expanding role of paid social media content ads

Social media marketing has become smarter, stronger and more dynamic, and advancements in paid social advertising has contributed greatly.

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Brands worried about reaching target audiences in a post-TV landscape should fill the gaps with video marketing.

Mar 01, 2013 News Ted Karczewski

Who uses Instagram most? Millennials, obviously

Pew Internet Research shows which demographics use Instagram the most. Plan your content marketing appropriately!

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Mar 01, 2013 News Ted Karczewski

Want to reach Canadian web shoppers? Embrace video content

Studies show that Canadian consumers are more likely to engage with video content than their American and British counterparts.

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Mar 01, 2013 News Ted Karczewski

Why social follower count matters for Hewlett-Packard

HP is the first brand on LinkedIn with 1 million followers, and these connections help amplify their social media content.

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Feb 28, 2013 News Ted Karczewski

SEO insights from leading hotels: Use content to own brand SERPs

American internet users who turn to the web to research travel opportunities often spend a lot of time clicking around from hotel sites to flight options back to hotel sites. Brafton reported on Ask Your Target Mar

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