Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Feb 21, 2013 News Ted Karczewski

Nonprofits use social media and custom content to maximize marketing spend

Nonprofits with small budgets must show returns on each promotional investment. Content marketing remains the most cost-effective option.

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Feb 21, 2013 News Ted Karczewski

The New York Times Spark ad tool shows need for contextual CTAs

Influential companies are creating contextual ad tools, and brands should have audience-responsive CTAs on their content, too.

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Feb 20, 2013 Legacy Ty Scheiner

Why social care must be part of your SMM campaign

While brands use social media to promote their products and services, companies must also use Facebook, Twitter and more, to provide superior customer service, and Brafton can help.

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Feb 20, 2013 News Ted Karczewski

No snail mail signals email rise

Without Saturday standard mail delivery, email marketing becomes top priority for brands.

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Feb 20, 2013 News Ted Karczewski

How mobile makes email marketing content more important

With Americans opening more than half of emails via mobile devices, marketers must adjust their content strategies to include the direct marketing tactic.

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