The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Psychology of selling: Study highlights loyalty marketing success
Companies need to fulfill consumer needs to earn long-term trust and loyalty. Educational web content may be the cornerstone of any brand-building campaign.
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Why Content Marketing Matters
Why content marketing is more than internet noise, but the key to business growth and a consistent brand voice.
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Brands left $2.16 billion on the table in 2012 due to poor video content experiences
Businesses embraced video last year, but they didn’t maximize their efforts, and missed out on major revenue generating opportunities.
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Global brands embrace Google+, 20 percent report SEO gains
A new report shows that the world’s top 100 brands use Google+ to improve exposure and build SERP presences.
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Will Twitter’s AMEX partnership turn Tweets into transactions?
In the wake of Facebook’s newly introduced Card, Twitter announced a partnership with American Express that could help marketers measure results from Tweets.
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Facebook marketing: Newsfeed ads generate more clicks and ROI
A new study shows that brands publishing sponsored content on Facebook see more return on their investments.
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No Saturday mail means direct marketers must turn to the web
With the U.S. Postal Service discontinuing Saturday mail, brands that depend on print advertising must embrace internet marketing practices.
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Brafton at Online Marketing Summit February 11 to 13 – booth 109
Brafton will attend OMS San Diego, sharing insights on the value of content marketing.
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