The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google revamps AdWords for video to show marketing goals
Google AdWords organized measurement tools will help marketers improve their video campaigns.
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The ideal customer service experience – it’s online
Consumers want customer service online, and marketers can create SEO-friendly landing pages to provide information.
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Content marketing recap: January 2013 (Video)
This month’s top content marketing headlines can guide strategies for investment, optimization and measurement.
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Who is checking out branded Pages? 45 percent of social users
Forty-five percent of social users check out branded content on Facebook.
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Facebook releases gift card, presenting opportunity for marketers
On January 31, 2013, Facebook released the Facebook Card, allowing users to send gifts through the network.
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YouTube may allow brands to charge users for access to video content
YouTube may help brands profit from their video marketing efforts by creating a paid service for the website.
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Facebook’s Promoted Posts feature used by 500,000 brand Pages
Brands may complain about having to pay for Facebook’s Promoted Posts feature, but they haven’t stopped using the service, they’ve ramped up their efforts.
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Google introduces new online shopping tool for B2B brands
Google Shopping for Suppliers adds another dimension to B2B internet marketing.
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