The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers need web analytics, but which benchmarks should they read?
Marketers turn to certain types of analytics for insights and inspiration.
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New-car market sees room for growth online
U.S. auto manufacturers could increase sales via the web using content marketing.
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Custom news content drives action on Google+
Online-only and traditional news sites show higher engagement rates via Google+ in 2012 than in the previous year.
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LinkedIn surpasses the 200M monthly active user mark
LinkedIn continues to grow its professional network, serving people in more than 200 countries.
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Moms on mobile are a worthwhile target
Mothers shop for their families on their mobile devices, representing a targeting opportunity for content marketers.
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Custom content makes marketing “mobile at the core”
Worldwide digital ad spending increased in 2012, so where can marketers take their campaigns in 2013?
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Consumers connect with brands through Facebook social logins
Facebook maintains control over social logins to sites, but Google+ shows promise of growth.
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Blekko’s Izik tablet app presents branded content in a new way
Izik, the new tablet application from Blekko reimagines search, showcasing visual media upfront.
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