The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google’s job posting shows potential growth of personalized search
Google posted a job that hints at a future filled with personalized search.
Learn More
Forty-nine percent of consumers use a search engine to find retailers
In December, consumers turned to search engines to find products and services.
Learn More
PSA: Mobile and PC users are the same people
Studies show mobile technology will become the norm, but people won’t use the ‘net any differently down the line.
Learn More
Corporate samaritan: Honest cause marketing converts American shoppers
Americans respect philanthropic organizations, but they want proof that campaigns make a difference, and content marketing can showcase accomplishments.
Learn More
Want more leads? Build more landing pages
Data from HubSpot shows that more landing pages lead to more leads.
Learn More
Writing custom content must fit into every marketing venture
Consumers haven’t made up their minds on whether they prefer interactive or plain-text content, so brands must create both.
Learn More
Think email pop ups are annoying? Well, they do the trick
Dan Zarrella analyzed a brief period without email popups on his site and revealed that they increase subscriptions.
Learn More
Brafton talks content marketing at New Media Expo (NMX) Las Vegas
Brafton is attending the NMX conference in Las Vegas.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
