The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content creation for Yahoo! a must in 2013
Yahoo! shows that it’s serious about becoming a major player in search.
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PPC gets a bigger piece of the pie in 2013
Marketers rediscover PPC and increase spending on the practice moving into the new year.
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Did marketers miss the marriage of social media and SEO content?
Social media marketing and SEO content must join forces to drive search traffic in 2013.
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Facebook marketing continues to drive the most social chatter
Americans turn to Facebook to voice their opinions of products or services.
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Facebook crowned popularity queen of 2012
Facebook was the most viewed page on Wikipedia in 2012.
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B2B and B2C brands discovered the value of social media marketing in 2012
Social media marketing had significant impacts on lead generation and transactions in 2012.
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Digital marketing budgets of 2013 exposed
In 2013, marketers plan to increase spending on social media marketing and content creation.
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Only 5 percent of sites use Google’s news meta tag option
Study from Blekko shows publishers neglect to use Google’s news keyword meta tag feature.
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