The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content Marketing spend reaches new heights in 2012
Companies are spending more on digital marketing today than ever before, especially on custom content.
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Content writing 101: White papers – Saying what you need to say
These few white paper marketing tips can help any content writer succeed.
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PSA: Luxury brands – it’s time to use content marketing to reach prospects
Study finds affluent shoppers more likely to spend online than other consumers.
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Facebook’s “pay-for-delivery” could revolutionize social media marketing
Facebook tests a new system that could improve lead generation marketing on the site.
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Thirty-six percent of B2Bs lack social media marketing plans
With only a percentage of companies claiming clear strategies, the B2B sector falls behind in social media.
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2012: The year of single-term searches
Commonly used search terms help marketers plan next year’s content strategies
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Panda 23 hits the web just before the holidays
Google introduces Panda 23 just before the final holiday sales push.
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Lovers’ quarrel: Instagram and its users
Instagram released new privacy policies, but retracted them when users expressed unhappiness on social media sites.
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