The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Instagram’s new privacy policy shows a friendship with Facebook
Instagram’s new privacy policy will allow the platform to better integrate with Facebook.
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Three traits of successful holiday content marketing campaigns
I’m working with a number of clients on holiday-inspired content marketing campaigns for the season, and their success can be your success.
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Improve readership on Twitter with custom content
Marketers struggle to create engaging content, which prevents Twitter from becoming effective for driving direct sales.
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2013: The year of social media marketing (finally!)
Businesses will allocate more money toward social media marketing in 2013, following their inability to dedicate enough resources to content execution and social measurement in the past year.
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Quality content leads to word-of-mouth marketing
User-generated content compels consumers to buy.
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Email and social media populate marketer’s brains
Brands plan to bring email and social media marketing tactics together.
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Is personalization the future of search?
Practices such as retargeting are placing brands in search results as personlization efforts increase.
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Twitter’s keyword options put branded content in front of users
Twitter launched new keyword match options that help put targeted Tweets in front of ideal audiences.
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