Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Dec 12, 2012 News Ted Karczewski

Custom content supports on-site conversions, could boost revenue

Brands put additional focus on building efficient and optimized ecommerce hubs for 2013.

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Dec 12, 2012 News Emma Siemasko

Matt Cutts explains how to get Google to reconsider websites

Marketers writing reconsideration requests to Google can take some hints from Matt Cutts’ most recent video.

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Dec 12, 2012 News Ted Karczewski

Optimize video content to take advantage of YouTube’s social influence

YouTube’s Associated Website Link Annotation feature and new agreement with Virgin America help brands increase site traffic.

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Dec 12, 2012 News Ted Karczewski

Branded content can show companies’ charitable sides

News content marketing helps brands highlight their societal ventures, without turning website content into dishonest blog posts.

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Dec 12, 2012 Legacy Michael Baker

Content writing 101: Landing page copy that lands business leads

A landing page is where you have the opportunity to deliver your most compelling pitch yet.

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Dec 11, 2012 News Ted Karczewski

Video content: Is it more about the look or the story you tell?

Video marketing is an increasingly prominent practice used by brands across all industries. As consumers’ habits change, and people spend more time on the internet than in front of the television, big advertis

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