The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google adds Share button to clarify the +1 and encourage more interaction with website content
Google announced the addition of a Share button for companies to differentiate from the +1 endorsement button already added to countless websites. The share button encourages site visitors to spread content directly
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Apple’s iOS claims highest percentage of mobile search
A report from Chitika found that mobile search activity accounts for an increasingly large amount of all mobile web use.
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Following webspam algorithm update, Cutts Tweets about Panda 3.5
Following its major webspam algorithm shift on Tuesday, Google’s Matt Cutts tweeted about a Panda update that came last week.
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UEFA Champions League matches break Super Bowl’s Twitter activity record
The UEFA Champions League semifinal between Spain’s FC Barcelona and England Chelsea FC became the most Tweeted event, surpassing February’s Super Bowl.
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Mobile web use rising across all demographics in the U.S.
A report from eMarketer found that smartphone ownership and mobile web access have increased among all racial demographics and will continue to do so.
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Google updates search, urges marketers ‘to focus on creating high-quality site’
Google’s Matt Cutts announced a new search algorithm updates on Tuesday, and sites with excessivekeywords and link schemes that lack quality content will likely be negatively affected.
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Audience targeting a critical consideration for 97 percent of companies
A report from PointRoll found that 97 percent of companies believe audience targeting is critical to the success of their web marketing campaigns.
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HootSuite updates support integrated content marketing campaigns
HootSuite announced new integration with a series of services this week in hopes of help companies streamline their new media marketing efforts.
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