The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter bolsters social marketing with branded pages, new buttons
Twitter announced a series of additions and adjustments to its website on Thursday that will likely boost brand and consumer engagement.
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Google Analytics moves toward off-site social engagement metrics
A blog post by Google Analytics urges major social media platforms to partner with them to help provide more off-site engagement insights to companies using social media marketing.
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Ecommerce spending approaching $20 billion during holiday shopping season
A report from comScore found that holiday shopping spending is approaching $20 billion and this should continue.
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Marketers name SEO most important channel
A report from MerchantCircle and Reply.com found that marketers consider SEO the one channel their business could not do without.
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Even with social media marketing use growing, implementations just beginning
A report from InSite Consulting found that 12 percent of businesses have fully integrated social media, with countless others beginning the process.
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Social media marketing becoming more mainstream, some still struggling
A report from Brian Solis’ Pivot Conference found that social media marketing is moving toward complete ubiquity.
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Informational content critical as businesses focus on value
A report from Alinean found that content can be an effective method of informing potential prospects of a business’ value.
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Search marketing alert: 71 percent of business purchase decisions start with search
A report from the DAC Group found that businesses are increasingly beginning their purchase decision research on search engines.
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