The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Seven tips for better social marketing engagement: SMX insight
At SMX Social Media Marketing, Red Roof Inn shared its tips for Facebook marketing success.
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Measuring success still difficult for businesses with web marketing
Businesses struggling to demonstrate ROI often shy from multi-channel marketing despite its proven success.
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Web retailers report $6 billion in sales for Cyber Week
Market research firm comScore reported on Monday that Cyber Week earned web retailers more than $6 billion in sales.
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Internet marketing news roundup, December 2
Cyber Monday and Black Friday sales dominated web marketing conversations this week, and other industry developments suggest content marketing is key to marketing success this holiday season and year-round.
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Google expands Flights search: Travel marketers must up the ante with SEO
Google has made improvements to its Flights search feature and SEO marketers should monitor this update as it could mean their organic listings are pushed down in SERPs.
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IAB, PWC: Q3 web marketing revenue up 22 percent year over year
A report from the Internet Advertising Bureau and PricewaterhouseCoopers shows that revenue driven from web marketing campaigns increased 22 percent in Q3 2011 compared to 2010.
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Improved site indexing, original content detection part of Google algorithm improvements
Google says that it has made a series of adjustments to its search algorithm, including the ability to decipher original content more successfully.
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New Google Chrome extension could boost Google+ use
Google Chrome now features an extension that will allow Goolge+ users to see their followers available for Hangouts.
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