The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Dec 26, 2024 Content Creation Madelyn Gardner

5 Testimonial Advertising Examples That Prove the Power of Endorsement

Testimonial advertising is a tested and proven marketing method, and these examples show how your brand can leverage this strategy.

Dec 23, 2024 Social Media Jessica Barker

Social Media Handles: The Complete Guide (Infographic)

A social media handle is much more than a simple username; it’s a communication tool. When selecting one for your brand, don’t overlook these key considerations.

Dec 23, 2024 ai Chad Hetherington

Lessons Brafton Writers Learned From Months of Using ChatGPT

Brafton is pro-tech, which means pro-generative AI. But even we know the limitations of popular tools like ChatGPT (and how to work around them).

Dec 23, 2024 SEO Rebeka Meszaros

5 Crucial SEO Principles for Success and Building a Strong Foundation

Unravel the key SEO principles in this informative article, focusing on optimizing your content for search engines.

types of marketing

Dec 23, 2024 Content Strategy Dominick Sorrentino

16 Types of Advertising That Should Be On Your Radar (With Examples) (Infographic)

There’s way more than 11 types of marketing, but this is a good place to start if you don’t have time to read a book this afternoon.

Dec 23, 2024 Social Media Aleisha White

Zara’s Social Media Marketing Strategy in 5 Lessons

Zara’s social media marketing strategy showcases fashion marketing done right — and brands in many industries can learn from its tactics.

Dec 19, 2024 Content Analytics Jesse Templeton

How To Check Keyword Ranking in Google Search Console: A Complete Guide

If you know how to use it well, Google Search Console can be your best friend. Find out more here.

Dec 19, 2024 ai Chad Hetherington

Understanding Marketing Mix Modeling: What Marketers Should Know

Marketing Mix Modeling helps marketers make data-driven decisions about how to structure their strategy. Learn how to take advantage of this method.

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