The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Survey: Local SEO is on the rise
A new survey from BrightLocal indicates that businesses are increasingly turning to local SEO to drive leads and sales.
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Delivra reaps the benefits of content marketing
By maintaining a frequently updated blog, email service provider Delivra has managed to drive more traffic to its website and increase visitor dwell time, MarketingSherpa reports.
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One in 10 millennials check out Facebook marketing content daily
Millennials (and older consumers!) increasingly favor brands with active social pages. In fact, nearly one-quarter of millennials check branded Facebook pages at least once per day, as do 17 percent of consumers bet
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Boomers more engaged with social networks
Though social networks have long been considered the stomping ground of twenty-somethings, a new report from Pew Research Center’s Internet & American Life Project has found that older consumers are interacting on t
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Potential Google SEO tool meets an early end
Google recently announced that it is putting an end to its Google Sets tool.
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Facebook bows out of digital coupon race
After nearly four months of testing, Facebook has opted to axe its digital coupon business, Facebook Deals.
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Bizo: Content, social media marketing to be a priority next year
With many businesses beginning to prepare their holiday marketing campaigns, content marketing is a leading strategy, according to a new survey from audience marketing data provider Bizo.
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Survey: Email marketing underused for lead generation
A new report from Advertise.com suggests marketers may be missing lead generation opportunities by underutilizing email marketing, with only 36 percent of respondents saying they use third-party opt-in email campaig
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