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    A 5-step crash course in becoming an effective digital marketing consultant

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    Let’s look at a few tips for how you can become a more effective digital marketing consultant.

    SEO

    8 voice search statistics in 2019 and why they matter [Infographic]

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    Everything you need to know about this new digital wizardry and its impact on modern marketing.

    Content Marketing Weekly: Out with the old, in with the new

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    This week, we dive into some of the industry news that’s motivating brands to prioritize content marketing.

    SEO

    Google BERT Update: What to know and what to do

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    The BERT update was called one of the biggest leaps forward in Search history. Here’s what you need to know and how to respond.

    SEO

    A complete (and actionable) Google update history timeline

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    Google’s search algorithm is the single greatest factor in how users find content organically. We’ve collected every important update since the year 2000.

    How to create an email newsletter that converts [video]

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    Own mindshare, engineer engagement and drive sky-high marketing ROI with email newsletters. Learn how in this step-by-step guide.

    How to write a product description that sells (+ 11 examples)

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    Effective product descriptions not only give customers information about the offering but also deliver psychological appeals.

    Above the Fold episode 3:4 recap: Digital dating for dummies

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    Francis returns! And he brings Meredith Golden with him to school us all on online dating.

    Marketing and advertising: Understanding the difference

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    The concept of marketing is like a nesting doll – it includes several key strategies that enable companies to reach their target audiences and achieve their goals.