The Brafton Blog

Have you ever walked through a forest or somewhere else equally verdant (perhaps even foreboding), only to notice a well-trodden trail right through the middle of it, or off to the side? You might call that a path; a beaten path, even. A route well-traveled by many — with visual evidence to prove it. Well,… Read more »

Domain Authority (DA) is at the forefront of modern SEO strategies: It serves as a crucial indicator of a website’s credibility and its potential to rank in search engine results.  Our guide focuses on unraveling the nuances of DA and its application in enhancing link-building strategies. We’ll explore how to interpret DA scores, enhance your… Read more »

Content marketing is a proven powerhouse strategy that works wonders across all sorts of industries, from tech startups to health care giants. But in the manufacturing world, it’s a different beast altogether. This blog is your practical guide to mastering your branding in the unique and challenging field of manufacturing.  We’re here to help you… Read more »

The end of another year means it’s time for every SEO to stare into their crystal ball and make bold predictions of what the year ahead will hold for marketers like you and me. Normally, I don’t give too much weight to these predictions — what’s important is what we know now, not what we… Read more »

Venturing into SEO without the traditional anchor of link building offers a refreshing approach to digital marketing. Often, the focus on acquiring backlinks and guest posting overshadows other vital elements like quality content, internal links and user experience optimization. This shift in focus opens up a spectrum of strategies that can enhance a site’s visibility… Read more »

In a groundbreaking update, Google has launched new features aimed at enhancing the online visibility of educational courses. This initiative, effective as of November 15, 2023, marks a significant shift in how course information is presented on Google Search. Enhance Course Discovery With Structured Data Google’s latest feature encourages course providers to use enriched structured… Read more »

Here’s how you can build the ultimate B2B marketing tech stack to save time and boost performance — all while attracting and retaining new customers.

Launch a new build or upcycle your existing marketing with 12 content ideas for real estate marketers.