The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook now second-leading video site, marketers should prepare content viewers will ‘like’
ComScore rankings show Facebook has overtaken Yahoo as the second largest video site, and this may point to a trend in consumers’ social video viewing habits.
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Marketers, find followers with Twitter’s Promoted Accounts feature
Twitter will be offering a new ad platform to help brands establish themselves as thought leaders among this growing consumer base.
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Good news for link building with social media: Forrester says 23 percent of social users are ‘creators’
Forrester Research’s Forrester Research’s Global Social Technographics reveal that nearly one-quarter (23 percent) of social users are creators, and these active bloggers may help marketers with link building throug
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Marketers can catch consumers’ interests online: Pew says 58 percent of Americans research products on the web
Pew’s Online Product Research report reveals that more than half (58 percent) of Americans research products and services online prior to making purchases.
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How Dunkin Donuts mixes coffee and consumer-generated content for social media marketing success
Dunkin Donuts has launched a contest that both engages its Facebook followers and turns them into brand advocates.
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Marketers may love a Facebook ‘Like’ development with search marketing benefits
Facebook has announced an update that lets users see liked articles in the social site’s search type ahead.
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Content marketing is king in AOL’s Project Devil display ad format
AOL may catch the interest of internet users and online marketers with its latest content-based, decluttering ad format that it hopes will make the web a better place.
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Search marketers, catch clicks from holiday shoppers during “Peak Week”
Most consumers have an annual holiday ritual of vowing that next year they’ll start their shopping earlier, but a new study from Marin Software suggests the odds of shoppers waiting until December are in search mark
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