The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Yahoo paid search transition could start Monday: Marketers, migrate search ads to Microsoft adCenter by October 25
Yahoo has announced that ad serving for Yahoo will shift over to the adCenter as early as Monday, October 11, and marketers must migrate their accounts before the 25th.
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CMO Council report on digital campaigns is a ‘wake-up call’ for marketers
A new report from the Chief Marketing Officer Council and marketing firm Accenture indicates that some executives have a lot to learn about internet marketing.
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Google is testing full-page previews in search results, putting the emphasis on content
Google is experimenting with a new full page preview to accompany search results.
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Old Spice Man marketers dish the secrets to successful video ads on YouTube Show & Tell channel
Marketers may be interested in the tips offered by the brilliant minds behind The Old Spice Guy, Axe campaigns and more as they plan their own video content.
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Could new Facebook Groups enhance brand discovery on the social site?
Marketers are always hoping consumers will share links to their content via the site, but Zuckerberg says users have traditionally had problems sharing info with specific friends and in different contexts.
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Marketers, don’t forget mobile search potential: comScore shows on-the-go web browsing is rising
According to a recent report from comScore, consumers are increasingly searching the web via their phones.
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Yahoo’s ads are getting ‘Dapper:’ Marketers may like new relevant, dynamic display ad options
Marketers may want to advertise on Yahoo with the company’s recent acquisition of Dapper – a tech platform that provides dynamic display ad creation and optimization.
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ComScore says creative content drives sales
Marketers know that content is key when it comes to driving organic SEO, and new evidence from comScore indicates that creative is essential to driving sales as well.
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