The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google and users not on the same ‘wave:’ Google Wave cancelled
When Google Wave was unveiled last year, the complex communication platform offered marketers ad placements and the ability to join in consumer conversations in real time – seemingly ideal for driving word-of-web re
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Marketers take note: Mobile social campaigns could increasingly reach consumers
Compete’s Smartphone Intelligence Survey shows checking social sites is now routine for mobile device owners.
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Businesses can now respond to reviews on Google Places
Google Places is letting entrepreneurs respond to user reviews to supplement the good and counteract the bad word-of-web brand chatter on the site.
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HSN promotes its products with Eat Pray Love content
Marketers should take note of how the Home Shopping Network is using the popularity of the upcoming movie, Eat Pray Love, to cultivate an audience for its products.
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Minnesota law goes after deceptive ‘local’ online ads
A Minnesota law that went into effect on August 1 targets marketers who use deceptive locally targeted directory listings and paid search ads.
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Mobile video platform poised to reach nearly one-fifth of U.S. consumers by 2014
A new report from eMarketer suggests mobile video growth could present marketers a prime opportunity to reach a broad audience of American consumers.
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Cities around the country look to marketers to revitalize community image
With the economy on the mend, it seems city officials are looking to present their municipalities as flourishing lands of job opportunity, and the first positions to be filled are those held by marketers who will re
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Bing moves in on iPhone searches with new shopping app
It was only earlier this year that Bing became a search option on Apple’s mobile devices, but now it seems that Microsoft wants it to become iPhone users’ default search engine.
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