The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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More mobile users looking up local business listings
Marketers investing in mobile campaigns have been banking on the idea that on-the-go consumers are using their phones to decide where to shop.
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June 2010 web property rankings show Google is consumers’ choice
n spite of recent reports that Google is slipping in customer satisfaction rankings, Google sites proved to be the most popular web properties in June 2010.
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Survey indicates geo-social apps still developing, have marketing potential
Location-based social apps may not be hitting home with as many consumers as marketers thought.
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Google Me lets the games begin: Google in talks with social game developers
Last month, rumors emerged about a potential Google social network – dubbed Google Me.
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Facebook Questions offers consumers answers from 500 million users
From Yahoo Answers to Ask.com’s recently unveiled Q&A format, the trend toward community-generated answers is growing.
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Microsoft launches Bing Highlights for Safari
When Apple released the iPhone 4, Microsoft tried to use the popularity of the brand to leverage itself, prompting iPhone users to make Bing their default search engine.
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Internet users looking for news, but not necessarily from newspapers
evidence from the 2010 USC Annenberg Digital Future Study indicates internet users are not necessarily looking to digital newspapers to get the inside scoop.
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Study shows online searches lead to sales
With the rise of consumer engagement via social media and video, marketers may take a recent report conducted by comScore for Searchandise.net as a reminder of the value offered by some of the more traditional inter
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