The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter queries up, platform seems to move toward paid search model
Rumor has it that Twitter is trying to promote itself as an information network rather than a social network.
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BuzzFeed makes money off of viral content
Businesses looking to generate a little link love likely know that posting videos or blogs related to the latest web searches can help increase traffic to a site.
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Google Display Network to expand ad options
Marketers know that Google is a leading vehicle to catch consumers’ clicks with paid search campaigns, but the search giant sees strong potential in the display ad network.
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Yahoo’s news blog, The Upshot, uses searches to direct news coverage
It used to be that editors would decide the leading news stories that would make it to print.
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Limited-time offers generate quick responses in email marketing
It seems one way to get quick responses from email recipients is to make it clear that an email’s offerings come with an expiration date.
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Search engine takes to the skies: Google plans to acquire travel company ITA for $700 million
Almost half of airline tickets are bought online, and Google is now making a move that could help it hold the lion’s share of travel-related searches. Google is poised to purchase travel software firm ITA for $700 m
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French antitrust authorities say Google abused AdWords’ dominant position
The latest Hitwise data shows that Google accounted for 72.17 percent of U.S. searches in May.
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Google News updated to deliver what consumers want
As newspaper publishers are facing declines, on-the-go consumers are increasingly turning to the web to find the latest news with the click of a mouse – a study from the Organisation for Economic Cooperation and Dev
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