The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers rejoice the early ROIs from iAds
When the iPhone 4 was released, some speculated that the iAd mobile advertising network would present a viable competitor for Google AdWords – especially since Apple pushed Google Mobile out of its mobile device mar
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Marketers should master video content
Reports from comScore reveal that online advertising will grow this year, with marketing budgets poised to increase.
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Bing’s search share goes up in June, Google still dominates
June was a good month for Microsoft. The latest Hitwise data shows that Bing’s share of the search market in June increased 2 percent over the previous month.
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Increased local searches on smartphones support lead generation
It used to be that businesses would attract local on-the-go consumers who happened to walk past storefronts. Now, companies can catch the interests of local consumers on the go through their smartphones.
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Manufacturers increasing marketing budgets, may be in need of CMOs
As the economy continues to recover, many industries are building up their marketing campaigns to make the most of increased consumer spending.
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Marketers should go mobile: 40 percent of U.S. adults access the web via phone daily
Consumers on the go connect to the web with their cell phones, but recent data shows just how common it is for Americans to sign online via phone.
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Study: Research-based content sets apart marketing leaders from laggards
With data from Morpace indicating Facebook users spend an average of 7.3 hours per week on the site – and recent reports revealing that nearly 40 percent of young females check their accounts before brushing their t
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Study shows nearly 40 percent of young women are “Facebook addicts”
Speculations suggest that Google may be developing a social site – Google Me – to compete in the existing social arena, but marketers should be advised that users may be reluctant to switch from tried and true sites
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