The Brafton Blog
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Microsoft: Multi-format campaigns add value
The best advertising campaigns are those which present consumers with a relevant message at every level of the decision-making process, it has been noted.
Sector commentator Nick Drew makes h
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Sector commentator Nick Drew makes h
Google Maps launches AdSense ads
Google has launched its AdSense program on its Maps resource, it has been noted. Sector commentator Stephen Shankland makes his comments to online resource CNet, explaining certain searches – such as those for
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“Engaged” video viewers more responsive to ads
Not all online video viewers are the same when it comes to advertising, a new study commissioned by Veoh suggests. Carried out by Forrester Consulting on behalf of the web video sharing site, the research indicates
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Microsoft Live Search added to Facebook
Microsoft’s Live Search is now part of social networking resource Facebook, it has been announced. In a post on the Microsoft‘s Live Search blog, Angus Norton, senior director of Live Search product mana
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Report: SEO among most important e-commerce tools
Search engine optimization (SEO) is ranked by almost 90 percent of US retailers as one of the most important technologies to help promote their online business, according to a new survey.
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Text ads most popular, says iPerceptions
Web users are most likely to click on simple text adverts rather than their complex video counterparts, according to a new survey. Carried out by iPerceptions, the study found 25 percent of respondents preferred tex
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“Brief delay” for Yahoo! and Google ad deal
Search engine firms Yahoo! and Google have agreed to delay the start of their search advertising partnership in order to give justice department investigators more time to look into its antitrust impl
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Trigger email marketing improves sales, says expert
Trigger-based email marketing is the "next step" for the critical e-commerce function of automated email communications, according to a sector commentator.
Writing on web resource <
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Writing on web resource <
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