Fall is just around the corner, and personally, I can’t wait. 🍂
The crisp morning air, hot coffee, maybe even a PSL? Sign. Me. Up.

In this month’s edition, you’ll find…

  • Insight into the most popular pumpkin-based foods…
  • Highlights from Brafton’s Social Team…
  • And an update from Instagram that may or may not be a good thing.


Last year, Instagram shared the most popular pumpkin-based foods by state within the US, and the results were mixed. 

The graphic below is based on mentions of the word ‘pumpkin’ from September to October 2021. The winner? Pumpkin Bread! 🎃


We love showing off our team’s greatest work! First up is Draeger Fire, with social strategy from Senior Social & Promotions Strategist, Ryan Pecinka. 

“We made a strategic recommendation to start using the various frames in Canva to showcase multiple photos of the products within a singular ‘image.’ Since making that recommendation, we have posted three posts with this image style. Of those three posts, two have gone ‘viral’ on Facebook, each driving 1,000+ reactions, 60+ comments and 350+ shares, organically.”

We truly love to see it. Check out the posts below. ⬇️


Instagram Confirms That it is Testing a ‘Re-Post’ Feature for the Main Feed

You know how your Instagram is packed with content from users you don’t follow? Well, it’s about to get worse, sadly. (Also, here’s how you can mute those pesky suggested posts).

Here’s what Instagram told TechCrunch:

“We’re exploring the ability to reshare posts in Feed – similar to how you can reshare in Stories – so people can share what resonates with them, and so original creators are credited for their work. We plan to test this soon with a small number of people.”

Essentially? These are retweets, but for Instagram feed posts instead.


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Isaac is a Senior Social Media Strategist at Brafton, based out of Atlanta. Outside of creating engaging social media content, Isaac enjoys going out dancing with friends (disco balls are a must), a good workout at the gym, and a great French 75.