Brafton’s Weekly Content Marketing Roundup features the latest updates and trends in the world of content marketing. This past week has brought us news on how to create an effective social media budget, why your video marketing strategy should be authentic, where content marketing is headed in the future, and much more.

Put food on the table with your social media marketing budget.Social budget savvy

Just because social media is growing in use doesn’t mean your budget for the marketing channel has to as well. In this piece, Brafton’s own social media experts outline a budget for social media marketing (for a fictional client) that doesn’t break the bank, and they show how you can implement the same approach. Get all the details here.

Keep ‘Unsubscribe’ untouched

Email remains a crucial part of any content marketing strategy, but if recipients are rushing to hit the “Unsubscribe” button, your strategy isn’t going anywhere. Sleeknote offers up some advice on how to create engaging and informative emails that keep your prospects interested and your “Unsubscribe” link unclicked. Check out their tips.

Social media and site success

Social media success story

What’s better than hitting one target? Hitting two! Especially when you inadvertently hit the second one while aiming at the first. In the latest Brafton success story, we show how our social media strategy not only accomplished one goal for our client, but how it managed to increase another important metric by surprise. Get the full story!

Takeaways from the top social media conference

For those unable to attend this year’s Social Media Marketing World 2017 conference, BuzzSumo put together a list of some of the top trends and updates covered at the event. Among them are the use of live video, the rise of messaging apps and bots, the growing importance of influencer marketing, and a whole lot more. Read the takeaways.

Identify what your audience is sharing and use what you learn to create shareable content yourself.From social comes content

These days, social media isn’t only for distributing your content. Brands should be using these networks to inform and inspire their content strategies by monitoring the conversations their target audiences are having. In this piece, Brafton Project Manager Eric Rubino shares how you can use social platforms to find out what your prospects want to know so you can create content that answers their questions. Find out more.

Keep your video strategy genuine

When prospects see a piece of branded content that is generic, boring and uninspiring, they aren’t going to do business with you. This is especially true when it comes to video marketing. Firebrand highlights the need for authenticity in videos, and gives examples of why videos that appear forced or disingenuous will turn off your target audience. Get the real scoop.

Content marketing touchpointsTrust, touchpoints and content marketing

In this article, we sit down with Brafton CEO Richard Pattinson to get his thoughts on where content marketing is headed. Building trust and creating consistent messaging across all touchpoints are just some of the factors that will propel content strategies going forward. Check out the rest!

Short and sweet content

While many target audiences crave longer-form content, the truth is that some prospects want content that is short and to the point. Search Engine Watch offers up advice on how to craft pieces that capture short attention spans and how you can keep your content engaging and informative in so many words. Read all the tips.

That’s it for this week! Check back next Friday for our latest roundup of what’s new and trending in content marketing.

Tressa Sloane is the Sr. Manager of Editorial Development in Boston. Born a Southern belle, she now resides in the chilly (but wicked awesome) Northeast, and when she's not learning everything she can about content marketing, she's obsessing over Elvis, Auburn football and France.