Brafton Labs
At Brafton Research Labs we’re on a fact-finding mission. We examine content marketing. We experiment with user data. We engineer content you can actually use..
Infographics, videos, surveys, studies, webinars, podcasts and more. All original, all content. Step inside.
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Marketers’ Outlook on AI: From Optimism to Skepticism
Dive into marketers’ split views on AI: optimism, caution and why human-AI collaboration can’t be ignored. Discover these data-backed insights.
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What Makes Google’s AI Overviews Tick? Here’s What Our Experts Discovered
Google’s AI Overviews appear more frequently in position zero SERPs. Brafton SEO experts analyzed how AIOs choose linked content.
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AI in Marketing: What Marketers Really Think
We surveyed marketers to learn more about how their organizations are adopting and using AI for routine tasks. Here’s what we found out — hot
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Considering ‘Experience’ in a Post-E-A-T World (Updated Study for E-E-A-T) [Infographic]
In Sept. 2022, I published my year-long study on E-A-T, wherein I evaluated 647 SERPs, took notes, and drew conclusions about how organizations could establish
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The Results Are In: Most Marketers Prefer Remote Work — But It’s Not Perfect
How do marketers feel about remote work? Our surveys uncover some fascinating data about flexibility and provide a few tips along the way.
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61% of B2B Marketers Are Using TikTok: Survey Results (Infographic)
We asked 100 B2B marketers about their TikTok use (or lack thereof) to discover if it’s the right move for advertising professionals. Here’s what they
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