Brafton Labs:
Original Research, Surveys & Content Marketing Insights
Brafton Labs is your place for thoughtful, original research on all things digital marketing. Every year, hundreds of global marketers participate in our surveys, sharing insights and perspectives on marketing strategy, content creation, AI, search and more.
We package our findings into comprehensive white papers and blog series to help you stay informed about the latest industry trends and trajectories.
Explore Our Original Research & SME Content
Explore studies we’ve conducted to date, including original research-based and Brafton-SME-driven white papers, plus supporting blog posts that highlight key takeaways and practical marketing applications.
The 4 Biggest Challenges in AI Content Creation
Our latest AI marketing survey reveals the biggest AI content-creation challenges marketers face in 2026, from generic output to limited expertise.
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AI Policies? What Are Companies Doing in 2026?
Discover some fascinating results from our survey on AI use in marketing. How many companies have AI policies? What are the effects of these policies?
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Who Isn’t Using AI in Marketing Yet? (And Why Not?)
Just how many marketers are already using artificial intelligence? And why are others hesitant or resistant to try AI? Find out!
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Marketing in the Age of AI: Who’s Leading the Charge?
Learn about who uses AI in marketing and how they utilize tools for better outcomes.
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AI Policies? Here’s What Companies Are (and Aren’t) Doing in 2025
Explore what marketers are (and aren’t) doing to govern AI usage within their organizations, why it matters and how to build a comprehensive AI policy.
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The 4 Biggest Challenges in AI Content Creation (+ How To Solve Them)
There are a lot of great aspects of AI that help marketers create content that’s both creative and compelling. However, like any good thing, there.
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