Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Andrea Zide is a Content Marketing Strategist at Brafton, consulting her clients on the latest SEO and content marketing best practices. Andrea is a graduate of UMass Amherst’s Isenberg School of Management and loves when a new idea or strategy creates an “ah-ha†moment for her customers.
Lori is a content marketer, entrepreneur and musician living in Boston, MA. After receiving her BA from Umass Lowell and MA from Emerson College, Lori has worked in both in-house and agency settings and is thrilled to be a member of the Brafton Account Management team.
Lauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.
Sonny is responsible for Brafton’s global customer experience and account management teams. Sonny is hyper focused on a pragmatic, data-driven approach to customer experience, digital marketing strategy, and ROI focused tactics that delivers maximum impact for our international portfolio of clients. Sonny is a graduate of Lake Forest College, and in his spare time enjoys cooking, watching movies, and spending time with his wife and five year old daughter Eden.
Christopher Dodge Davis is the Finance Section Editor at Brafton. He Graduated from Texas A&M University with a degree in English, and regularly contributes to live music and outdoor adventure blogs when not discussing sustainability and green energy.
Patrick is Assistant Editor of Industry and Law content in Brafton’s Boston office. Born and raised in a suburb of Boston, he returned to his native land following four years at Lehigh University to pursue a career in writing. When not busy typing away, Patrick enjoys reading, playing soccer or hockey and strolling through the city with no specific purpose.
Jason Cook is Brafton’s Director of Account Management. A graduate of Santa Clara University, he returned to the Bay area to become one of Brafton’s first hires in its San Francisco office. Having traveled extensively through Europe and South America, he’s picked up a taste for football (not the Tom Brady one) and dangerously spicy foods.
Luke currently lives in Boston, MA and is a 2006 graduate from Bridgewater State University and earned his MBA from Babson in 2009. He is a content marketing strategist at Brafton where he manages social media, graphic, and written content strategies for clients. When he is not working he enjoys watching Boston professional sports teams, running, listening to music, and traveling.
Wilfred Hirst is a Boston-based experienced online marketing strategist who specializes in helping clients build their brand’s search engine presence through content creation and site optimization. His passion for marketing and technology transcends the average work week, building his own network through entrepreneurial endeavors in the entertainment industry.
A self-confessed content evangelist and news addict, David has written for a number of media outlets on both sides of the pond after arriving in the United States four years ago from his native London. Since joining Brafton in 2012, he has covered a variety of subjects and topics, many of which fit in with his love of research and actual facts. When not writing, he reads, although he has been known to watch a great deal of soccer when he has the time