When Do You Need Marketing Consulting Services?
Some companies can manage their marketing needs on their own. But those businesses
have enormous, dedicated marketing departments with team members who specialize
in every conceivable concentration.
Few organizations have the resources, expertise and time needed to keep up with marketing
trends and optimize their strategies accordingly. Even large corporations struggle with the break-neck
speed of digital marketing, and may need the assistance of a consulting firm.
Businesses that stand to benefit from marketing consulting services
typically meet any of the following criteria:
- Lack a comprehensive marketing plan that
covers every channel and touch point.
- Maintain an underperforming brand
presence across any marketing channel.
- Lag behind the competition on key
- Struggle to convert site visitors into
qualified sales prospects.
- Fail to see adequate ROI on inbound
- Have an incomplete marketing strategy
that does not synchronize every relevant
touch point and channel.
- Lack insight into marketing campaign
- Unable to leverage metrics and data to
improve marketing efforts.
- Silo off marketing efforts across different
stakeholders, with little to no coordination.
Why Work With a Consultant?
Working with a marketing consultant gives you direct access to a team of experts who live and breathe digital marketing all day, every day. Brafton consultants understand how every part of your marketing strategy impacts performance. They can tweak and finetune your marketing efforts to get better results.
Our marketing consultants are well-versed in the many factors that determine digital marketing success, including:
- Strategic marketing.
- Project management.
- Persona development.
- Email marketing.
- Web development.
- Content creation.
- Performance analysis.
- Sales and marketing.
Think of us as an extension of your organization and your marketing team. We’re here to fill knowledge gaps, lend our specialized expertise to your marketing efforts and produce better results for your campaigns.
We’re here to fill knowledge gaps,
lend our specialized expertise to
your marketing efforts and produce better results for your campaigns. _____________
What to Expect From Brafton’s
Marketing Consulting Services
Our marketing consulting services are full-service, end-to-end solutions. We can vastly
improve any aspect of your marketing efforts you’re struggling to execute.
Marketing Strategy Development
Your marketing strategy needs to be laser-focused to reach potential clients, bring in qualified leads and score valuable conversions. Brafton marketing consultants can craft a successful marketing program, campaign or strategy built around the specifics of your industry, your business and your customer base.
We also take into account the latest changes and updates to the digital marketing landscape. Industry best practices become outdated very quickly, but we always have our ears to the ground to catch the most recent developments. You can rest easy knowing your marketing strategy incorporates the most up-to-date engagement trends, search engine algorithm changes and marketing best practices.
Brafton consultants understand how sales and marketing efforts support one another. They devise marketing strategies that generate qualified leads while leveraging sales data to inspire your next successful marketing campaign.
Search Engine Marketing Consulting
Search engine marketing (SEM) and search engine optimization (SEO) are fundamental components to today’s marketing strategies. If you’re not making the most of SEO and SEM opportunities, your brand’s digital presence will suffer.
Every aspect of your marketing efforts needs to take SEO into account, from website design to content creation. Brafton marketing consultants approach SEO and SEM demands from every angle:
- Technical SEO factors like site architecture.
- On-page SEO factors like targeted keyword usage.
- Off-page SEO factors like backlinking.
SEO is at the core of everything we do. We ensure your website is primed to rank higher in targeted search results, drive high-intent traffic to your site and raise your brand’s digital profile.
Persona Development Services
Know your audience – that’s the secret to successful marketing. Our consultants will develop customer personas to guide your marketing efforts, from outreach strategies to content creation. Our diligent, time-tested process uses considerable research to define your key customer demographics and sketch out your buyer and influencer personas.
Social Media Consulting Services
Social media networks are great places to interact with potential and returning customers and start establishing a digital presence for your brand. Brafton’s social media consulting services are tailored to each of our clients, accounting for your industry, your brand and your audience. We steadily build your social media presence, increasing your followers, working with industry influencers and guiding users to your other channels.
Website Design and Audit Services
Your brand website is the centerpiece of your digital marketing strategy, but it needs to be fully optimized to produce the best results. Our website audit services run a comprehensive analysis of your site’s performance, scrutinizing factors that impact search ranking, domain authority and user experience.
With those insights, we can guide website redesign efforts to increase your brand’s online visibility, rank higher for search queries and support the customer journey from one end to the other.
Email Marketing and Automation
Email remains one of the most important channels for digital marketers, supporting lead generation, prospect nurturing and brand awareness objectives. Brafton offers a host of email marketing services to support your marketing strategies, generate conversions and produce tangible results for your business.
Our email automation capabilities simplify and accelerate your email marketing efforts, reaching more potential customers with far less effort.
Brafton marketing automation services also extend to other facets of a marketing campaign including content marketing, social engagement and brand promotion. We take the headaches out of managing your day-to-day marketing needs.
In many ways, content marketing is digital marketing. Virtually every aspect of a marketing plan is driven by content: landing page copy, marketing materials, social media posts, lead nurture emails, etc.
Our consultants develop content marketing strategies that are tailored to your marketing, commercial and business goals. Whether you need heavily researched content to establish thought leadership, promotional material to showcase new products or help to maintain a strong social presence across different channels, we can help.
A good retargeting strategy can keep your brand top of mind for potential customers even when they’re not visiting your site. Retargeted ads remind past visitors to come back and peruse your offerings or catch up on your latest content. Paired with third-party data and web analytics, retargeting strategies can even help brands reach out to customers who have never visited their site.
Cutting-Edge Strategies and
Brafton marketing consultants can package the right retargeting strategy that builds brand awareness and drives more valuable traffic to your site.
The digital marketing landscape can change in a flash, and not all businesses have the in-house resources or expertise to keep up with new developments. Whether you’re a small business or large enterprise, Brafton’s marketing consulting services can help you stay ahead of the competition with cutting-edge strategies that generate crystal-clear ROI.