Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The State of AI Adoption in Marketing Teams: Year 2 AI has become a standard part of the modern marketing workflow. In Brafton’s second annual State of AI Adoption in Marketing Teams report, we surveyed 163 marketers from around the world to uncover how organizations are using AI today, where adoption is accelerating and what… Read more »
Generative Engine Optimization for Newbies: A Practical Starting Point for Modern Marketers Meet your new secret weapon for making AI answer boxes work as hard for you as Google search results already do. Modern marketers can’t afford to let AI-driven discovery outpace their strategy. In this guide, we break down Generative Engine Optimization (GEO) into… Read more »
How To Conduct Original Research: An Easy-To-Follow Guide for Modern Marketers Turn Proprietary Data Into Brand Authority, Better Content and SEO Results That Last Original research is how modern brands earn trust, attract high-quality links and uncover insights competitors can’t replicate. This practical guide walks you through how to plan, execute and activate original research,… Read more »
Email remains one of the most powerful marketing channels — and one of the few you truly own.
Don’t let siloed data drag down your ROI.
State of AI Adoption in Marketing Teams Explore how marketers worldwide are using AI to transform their workflows. Discover how leading marketers leverage AI to optimize their workflows and scale production. AI is not a perfected machine — yet it’s making a measurable impact for marketers globally and across industries. Our white paper will help… Read more »
Gain a clear understanding of which content strategies are working and which ones aren’t.
You might just be surprised to find out what the most important benchmarks really are. How does your social media stack up against your competitors’? What about when you look at your own performance over the years?
Learn what it takes to create impactful sales enablement content.
Not all eBooks are created equal — here’s how to ensure yours is a cut above the rest.