Content for Goals: Lead Generation
Lead generation is a top goal for marketers, and a smart content strategy turns website visitors into qualified sales leads.
Ebooks
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to measure content marketing ROI
Content marketing is extremely powerful. Unfortunately, it is equally misunderstood and oftentimes difficult to measure. It’s our intention to educate the market on how to easily understand and quantify the things you should care about.
8 software marketing strategies that work
Advertising spend by SaaS companies is expected to increase 118% by 2020. Getting your message in front of the right buyers is a challenge when so many other sellers are vying for attention.
6 awesome LinkedIn content strategy examples (and why they work)
LinkedIn is home to 40 million B2B decision-makers and 61 million senior-level influencers, making it the perfect vessel for communicating with industry professionals in your space.
50 awesome content marketing best practices
Well-informed content marketing decisions generate better outcomes.
The mostly serious guide to 21 marketing buzzwords in 2018
Be strategic in how you leverage your smart BOFU content – it’s not every day you can grab some low-hanging fruit to show some quick ROI wins.Some buzzwords are great. They have real-world meaning, even if they are overused. But others are just rhetoric, attached to nothing tangible. Digital marketing has not escaped the buzzword… Read more »
30 kickass marketing collateral ideas for your content marketing playbook
You can never have too much collateral. That’s because the only way to match the intent of prospects in the sales funnel is with content that will wow them.
99 benefits of content marketing (and you need each one)
Content marketers have to fight for their budgets every day of their lives. But wouldn’t it be handy if you had a quick guide that perfectly illustrates your argument as to why content marketing is a valuable investment that is here to stay?
What marketers need to get the buyer persona conversation started with sales
How to bring together two departments with different views of the same goals.
8 types of infographics you should be using in your content marketing
Humans process information visually, so why not communicate with prospects through imagery?