Make it count: How to measure digital marketing effectiveness - Brafton

Digital marketing isn’t worth much if it’s not producing results. But are the outcomes you’re measuring the ones that matter?

It’s all too easy to confuse KPIs with ROI. While metrics like organic traffic and keyword DO ranking reveal important information, they DO NOT translate to sales. Get to know the difference between vanity metrics and KPIs that correlate to return on investment, so you can be sure you’re spending your time, money and energy on digital marketing strategies that work.

Download our eBook to discover how to:

  • Differentiate KPIs from ROI.
  • Foster your commercial goals.
  • Properly track ROI using analytics.

All metrics can offer you insight, but not all KPIs are created equal. Make sure you’re paying attention to the right ones.