Reboots & revivals: What 'A Star is Born' teaches us about content optimization - Brafton

Major studios are releasing fewer and fewer movies each year. And that’s a template marketers could follow as well.

Instead of creating brand-new content, brands should place more of their time re-optimizing older posts and maximizing the investments they’ve already made. It’s what the film industry does, as evidenced by “A Star Is Born,” a movie that was originally released in 1937, then rebooted in 1954, 1976 and 2018.

Download our eBook to learn:

  • Why rebooting older content is a less risky proposition.
  • How re-optimizing content can provide higher long-term ROI.
  • Why B2B and B2C brands now view marketing as a revenue center, not just another channel.
  • How the evolution of media and technology has influenced consumption, attention spans and investment strategies.
  • How to make your ROI evergreen: a perennial addition to your bottom line.
  • Why it takes more than 100 days for online content to reach its full ranking potential, and what to do about it.

Oscars not guaranteed.