Asset Email Launches
Content marketing assets, such as eBooks and white papers, are ideal lead generation tools. Not only do these assets provide a chance to collect prospective customer information, they help businesses establish thought leadership, generate brand awareness and provide promotional opportunities across a wide range of channels, including social media. Email represents an excellent channel for ensuring your assets reach your target audience and serve their commercial functions.
Working on your behalf, our marketers can create the email content that will be sent to your database of recipients, making sure links to dedicated conversion landing pages are included. Using proven content creation best practices and email user experience design expertise, Brafton writers are able to craft email content that grabs readers’ attention and holds on to it. Content strategists and our UX experts will also optimize email templates to improve readability across devices.
Additionally, your Brafton team can ensure emails are synced with your customer relationship management software to log converted prospects. With years of industry and technological experience, Brafton marketers can handle all coordination of asset launch efforts, including automatic responses and utilizing strong subject line and sender email addresses. By attaching a specific workflow to a download, you can ensure high open rates, downloads, and customized thank you messages triggered and automatically sent after a download has been completed.