Asset Email Launches
Content marketing assets, such as eBooks and white papers, are ideal lead generation tools. Not only do these assets provide a chance to collect prospective customer information, they help establish thought leadership on your behalf, generate brand awareness and provide promotional opportunities across a wide range of channels, including social media. Email represents an excellent channel for ensuring your assets reach your prospective customers and serve their commercial functions.
Working on your behalf, Brafton can create the initial bulk email content that will be sent to your database of recipients, making sure links to dedicated conversion landing pages are included. Using proven content creation best practices and email user experience design expertise, Brafton writers are able to craft email content that grabs readers’ attention and holds on to it. Additionally, your Brafton team can ensure emails are synced with your customer relationship management software to log converted prospects. With years of industry and technological experience, the Brafton team can handle all coordination of asset launch efforts, including the inclusion of automatic responses and utilizing strong subject line and sender email addresses. By attaching a specific workflow to a download, you can ensure high open rates, downloads, and customized thank you messages triggered and automatically sent after a download has been completed.