This infographic shows how the practice of creating content for SEO has evolved.

Content is king – and not just because it’s one of the most effective tactics for driving SEO results. We’ve known about the value of content for SEO for years, and marketers who want to stay ahead in this evolving landscape can’t expect to do the same things they did four years ago and be successful.

Content diversity, cross-channel promotion and originality are new factors for SEO (and overall marketing) success. 

Brafton’s infographic, Why Content for SEO, helps you navigate the many road signs that point toward what Google and your human audiences deem ‘quality.’ More, it highlights how content demand and production strategies have evolved. You can click the image to see the full-sized infographic. For an in-depth look, check out our related blog post.

Brittany Cornell is a graphic designer in the Boston area. She studied graphic design communications at Roger Williams University, and began her design career at SmartPak. Her favorite design projects include branding and illustration, but outside of work her real love is horses.